• THE HONEST ROOM
The Invisible Liability
A brand that is working well compounds quietly in your favour. A brand that has drifted works just as quietly against you. The difference rarely shows up on a spreadsheet — until it does.
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• THE HONEST ROOM
The Brief That Wasn't
Most clients arrive with a solution already decided. The brief describes the execution they want, not the problem they have. The most useful thing a strategist can do in that first meeting is slow down long enough to find out what is actually being asked.
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